London Fashion Week: Street Style Part Two

Our stylists and photographers were very busy during London Fashion Week documenting all of London's street style during the most exciting week for fashion of the year. Here is London Fashion Week 2014 through the lens of our photographer, Emily Cross.

Our fashion stylist (left) Tori Heath-Smith is wearing an oversized duster coat in a muted blue tone against her monochrome outfit. We love this look paired with a contrasting red lip and heeled boots to give a toughened edge.

 

 We love this aztec/geometric print (right) used in a structured and sleak style. Paired with knee high leather boots and a satchel completely reinvents such a busy print. Perfect for the transition into spring!

 

 

This autumn/winter welcomed back the punk look in a completely revived style. Seen here on the right, pair with a big clutch and some killer heels to bring femininity back into an otherwise masculine look.

 

 All over prints paired with a metallic bag takes us to a futuristic age. We especially love how the outfit has a lot of coverage of the body but is paired with a peep-toe heel.

We noticed a lot of men using clutch bags at London Fashion Week this year and we absolutely love it! These two guys pair their clutches with a structured jacket, neat hairstyles and button up shirts. We love this look and how versatile it is for every man.

 

Photos by Emily Cross - Third Floor Publication  Photographer

Editing on the header image done by Natasha Raffermati - Third Floor Publication  Project Manager & Public Relations.

 

 We love attention to detail and shown here (left) are rolled up jeans showing her boots and socks. Breaking denim on denim with a mustard cardigan really contrasts again the navy jacket. Without the jacket it is a relaxed every day look that is well thought out and with the jacket, it is transformed into a structured and refined style.

What was your favourite look shown in this post? Maybe you are in some of these images! Let us know! We have many more posts coming up with the street style of London Fashion Week so keep an eye out for more and see if you can spot yourself.

 Words by Natasha Raffermati

London Fashion Week: HEMYCA

At London Fashion Week this season, the team at Third Floor Publication were very excited to view HEMYCA's presentation of their new Autumn/Winter 2014 collection called "Neoteric".

What was evident in this presentation was the overall experience. Viewers were asked to stand in the middle of the room whilst the promotional video of the new collection was projected on the entire front wall. Models would appear and pose in front of this as a backdrop for several minutes and then follow towards the back of the room into lighted hung cages. These turned them into almost live window models for the screening. 

The theme of the collection reminded us of raven-like women, who were once restricted (reminiscent of the capes used throughout the collection) who are then broken free and are able to start a new life. We especially loved this quote, taken from the HEMYCA Neoteric film's description: "Until the end there is plenty of time for a new beginning, a new future."

Our theme for the publication this year is Liminality which defines as finding yourself in a process of change in between two boundaries. This beautifully executed collection with an inspiring message really drove home to us that this year's theme is evident in today's fashion orientated world.

Photos by Amber Dolley - Third Floor Publication  Art Director

Editing done by Natasha Raffermati - Third Floor Publication  Project Manager & Public Relations.

Our Stylist & Features Editor, Madeline Wilson spoke with co-designer of HEMYCA, Myra Nigris personally and she was able to get a first-hand explanation of the collection and in return, Myra Nigris gave great feedback on the Third Floor publication. We enjoyed the presentation so much that we stayed for the second viewing as it was just that captivating. Thank you for our goodie bags, Myra Nigris!

View the HEMYCA Neoteric collection on the official website here.

 Words by Natasha Raffermati

London Fashion Week: Street Style

 

This week the Third Floor Publication team attended London Fashion Week to source inspiration and contributors to this years issue. Our photographers used this opportunity to catch up with the current style of London's streets to get an insight to how the British people are dressing themselves.

Here are some of our favourite looks of the week:

Photos by Stacey Craig - Third Floor Publication Stylist & Features Editor. 

Editing done by Natasha Raffermati - Third Floor Publication  Project Manager & Public Relations.

We had a great time networking and gaining further inspiration for the 7th issue. Did you go to London Fashion Week? Tell us about your time and let us know what your favourite look is in the comment section below!

We are very excited to be working on this years issue and a following post to introduce our readers to this years team is in the making. Keep your eyes peeled for more!

 Words by Natasha Raffermati

Wastelands Shoot Video

The video to accompany the behind the scenes photos of our second to last shoot for issue six! Don't forget to subscribe to us on YouTube! :)

X vs Y Photo Shoot Behind the Scenes

We have reached our last shoot for issue six of Third Floor, so here are the last behind the scenes sneak peek photos to feast your eyes upon...

Anonymous Photo Shoot Behind the Scenes

For this shoot for issue six, we went for a different feel and aesthetic, a much more conceptual and artistic-led shoot. The focus was identity and the future of identities in the modern world...

Augmented Perceptions Photo Shoot Behind the Scenes

Our latest shoot for issue six of Third Floor saw us collaborating with an amazing artist called Jenny Lee, and incorporating her digital skins into our shoot...

What Third Floor Wore: 19.03.13

Danielle B - Dress - Fred Perry. Hoody - Topshop. Coat - Barbour. Shoes - Converse.


Hannah: Jeans - Boohoo. Top - Urban Outfitters. Cardigan - H&M. Necklace - Cath Kidston. Shoes - Office.


Lizzy: Jacket - Primark. Top - River Island. Necklace - Accessorize. Jeans - River Island. Shoes - House of Holland. Rings - Matalan, gift.


Michelle: Jumper - River Island. Jeans - River Island. Boots - Topshop.


Philippa: Jumper - Karen Millen. Jeans - Mango. Jacket - Karen Millen. Boots - Zara. Ring - YSL.



photos - Robyn Caldwell - Third Floor Social Media Editor

Age of Aquarius Inspiration

For issue six of Third Floor we are planning on creating a fashion film inspired by our theme of provocation and the future. Whilst researching for ideas and planning what we would like to do, we found this film by Pierre Debusschere and Robbie Spencer for the Age of Aquarius photo shoot they created for Dazed and Confused. We love the flashing lights, the strong music and the experimental poses used. We're really inspired by this and hope to create something as experimental and visually striking for our own film. What do you think of this film?


more information is available at DazedDigital.com

White-Out Behind the Scenes Video

The latest behind the scenes sneak peek video of our shoots for issue six of the publication! Click watch on YouTube to see all the info in the drop down bar, like, subscribe etc!


filming & editing - Robyn Caldwell - Third Floor Social Media Editor

Third Floor's Top Five MFW

Although we couldn't make it over to Italy like we did for London Fashion Week, we've loved all the shows from Milan Fashion Week, so here are the team's top five.

Just Cavalli -

We loved the bright prints, the layering, and the mix of textures.


Etro -

We loved the geometric prints, the high fur collars, and the collection's futuristic look.


Dolce and Gabbana -

We loved the bejewelled dresses, the rich colours, and the big gold jewellery.


Gianfranco Ferre -

We loved the twisted up edgy styling, the big silhouettes, and the elegantly chic hues used.


Francesco Scognamiglio -

We loved the simple elegant silhouettes, the cool shades and the fur accents.


all images via Vogue.co.uk

London Fashion Week Video

Head over to our YouTube channel or watch above for our first video, documenting our day at London Fashion Week on the 15th February. Stay tuned for many more in the coming weeks with behind the scenes of our photo-shoots and many other videos!



filming & editing - Robyn Caldwell - Third Floor Social Media Editor

London Fashion Weekend 21.02.13

On Thursday 21st February the team made their way to London again for London Fashion Weekend at Somerset House. We attended the 'trend' show on the day, instead of the 'designer' show. Four different  trends were shown to us from a whole host of designers and brands, here are two reviews from our team;

"The catwalk displayed a visual feast for the eyes with the graphics trend inspired by the swinging 60's, boasting with bold jersey geometric patterns in flashes of blue, oranges, monochromes.

Get ready for work with the urban lifestyle trend with a classic yet contemporary feel brought to your office with khaki shades of green on fitted dresses, denim parkas and pencil skirts teamed with bowler hats and quirky accessories (bike shaped glasses).

Eastern promise was a exotic delight with a blend of detailed embroidery, billowing materials in regal shades of golds, blues, oranges and pinks, adorning your head with a statement floral head piece.

Look pretty in pink with the Dolls House trend, think floral details amidst Perspex plastic skirts and metallic jackets to fuse the soft pastel hues." Lizzy, Third Floor Features Writer.

"Graphic Art: This trend was my favourite of the four, I really liked the artistic geometric patterns featuring an almost modernised 60s feel. I also liked the bright splashes of colour paired with the monochrome outfits like bright acid green. I also REALLY liked the futuristic shoes which had block silver heels and almost looked like they wrapped around the foot.

Urban Lifestyle: This trend I didn't think really worked, I didn't understand, it all seemed slightly mismatched but I did like Peridot London outfits which had a floaty smart look about them.

Eastern Promise: This trend was beautiful, the headpieces were exquisite and the floaty finale dress with the assymetric hem was the highlight. I also liked the detailed tribal necklaces that chimmed down the catwalk.

Dolls House: This trend was SUPER girlie, pink pink and roses. The rose prints were lovely." Hannah, Third Floor Project Manager.

It was a great day and inspired us even more for the upcoming issue. Did you go to London Fashion Weekend?


photos - Rae Finn - Third Floor photographer